By: Ripple Effect Social Magazine
People buy the new Apple iPad Air at the Apple Store in New York City.
By Belle Beth Cooper
Social Media is changing faster than ever, as if that wasn’t something everyone already knew!
If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.
1. The fastest growing demographic on Twitter is the 55–64 year age bracket.
- This demographic has grown 79% since 2012.
- The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
- For Facebook, this group has jumped 46%.
- For Google+, 56%.
Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.
Continue reading 10 Surprising social media statistics that might make you rethink your social strategy
BY: Reuven Cohen
Google GOOG +1.93% is without question one of the most innovative companies on the planet. It’s a company that is known mostly for its amazingly successful search and advertising businesses, and will probably be known for this, for the foreseeable future. But lately it’s also quickly becoming known for its rather unorthodox array of secondary business efforts. These efforts include things like driverless cars, wearable technology (Google Glass), human-like robotics, high-altitude Internet broadcasting balloons, contact lenses that monitor glucose in tears, and even an effort to potentially solve death.
Continue reading GOOGLE INC. TO ACQUIRE ARTIFICIAL INTELLIGENCE FROM DEEPMIND TECH. LTD.