By J. Daniel Samons ~ Ripple Effect Social Magazine
Bar owners in this Indianapolis hot spot have been experiencing low sales over the past year. Some owners have grouped together and called a self-generated meeting along with Broad Ripple Village Association to determine possible solutions to the record lows.
Broad Ripple has definitely seen its share of crime this past year with several shootings outside some popular night spots and of course the occasional fight. But could this be the sole purpose for low sales? Broad Ripple village caters to a college crowed looking for cheap drinks, loud music, and the occasional late night hook-up however; South Broad Ripple (SoBro), is catering more to the older crowd with higher-end restaurants and cuisine and more attractive ultra-lounge spots to socialize with other 30 and 40 somethings.
It seems that traffic is pulling more south of 62nd street where you can indulge in a conversation while partaking in libations. Although this seems to be the current trend, it doesn’t mean that Broad Ripple Ave is down for the count.
In fact it’s the main place that one can find a spot to dance in Broad Ripple and it does produce that certain summer energy that can make for a fun night. The group of bar owners that have decided to start meeting with the Broad Ripple Village Association are looking for ways to turn around the low traffic they all experienced last year. Some ideas might be more radio or print advertising for Broad Ripple Village as a whole, and others might be to bring in more unique night spots like Sabbatical, Lava, or Triton Tap to name a few. These meetings will be ongoing throughout the year to help determine a new and fresh direction for Broad Ripple while maintaining safety and promoting current establishments. Perhaps Broad Ripple Ave and most of the establishments along it, need a face lift to keep it new and exciting. Feel free to leave your thoughts and comments on what you think about Broad Ripple or what might make it better.